A Japanese company manufacturing luxury disposable baby diapers is looking for EU distributors and agents

OFFER from Japan, reference: BOJP20180611001, valid from 12-06-2018 untill 14-06-2019

  • Start date:
    12 juni 2018
  • End date:
    14 juni 2019
  • Summary:
    A Japanese manufacturer of disposable baby diapers is looking for distributors and agents in order to expand into the European market.

    The product complies with European market standards and is aimed at consumers who value exceptional and high quality.

    The company would like to cooperate with partners who have networks with high-end retailers in the baby products' industry under a distribution or commercial services agreement.
  • Description:
    A Japanese manufacturer of high quality disposable baby diapers, which has been active in pulp and paper industry for over 140 years, is looking for EU sales agents and distributors to accelerate the expansion of their diaper business in European markets.

    Their baby diaper features the following four strengths and uniquenesses:

    - Softness - ultrafine non-woven fabric
    The company self-developed ultrafine non-woven fabric allows the product to achieve extra smoothness and tender texture. The gentle texture, which is in contact with the baby’s sensitive skin, prevents from skin rash and offers maximum comfort.

    - Breathability - 3D embossed top-sheet
    The company’s original 3D embossing allows air and heat to be dissipated very easily, thus it enhances the breathability of the diaper, prevents from skin rash and increases the level of the comfort.

    - Absorbency - channel-structured absorbent core
    Two channels in the absorbent core provide protection from leakage and improve the diffusion capability of urine throughout the core.

    - Comfortable fit - wholly-applied backside elastic gather
    The company’s one-of-a-kind elastic gather improves its fitting and blocks leakage out of its backside.

    In addition, the diapers comply with European market standards and bear the CE marking.

    The company seeks affluent customers who value quality as the main target audience for their exclusive product. The company believes that there is potential for a luxury baby diaper market and aims for developing this market together with EU partners to stimulate potential demand.

    Thus potential EU partners are expected to have access to quality baby and child products retailers and have networks with retail and e-commerce websites for high quality products. A distribution or commercial services agreement will be achieved with relevant partners.
Partner Sought
  • Type of Partnership Considered:
    Distribution services agreement, Commercial agency agreement
  • Technical Specification or Expertise Sought:

    The company expects that the potential partners possess the know-how and considerable experiences to deal with consumer products and have an affinity with the company’s products such as luxury baby products and daily goods.

    Furthermore, the potential partners will not only be able to sell products but also will be able to plan and implement marketing plans and set the marketing targets for sales under the company’s scope.

    SME 11-50,SME <10,251-500,SME 51-250

  • Development stage:
  • IPR Status:
  • Market keywords:
    Disposable products
    Other consumer products
  • Technology keywords:
  • NACE keywords:
    Manufacture of household and sanitary goods and of toilet requisites
  • Advantages and Innovations:
    1) Quality Comparison

    The company has conducted a quality comparison with another baby diaper in the market against their product and they obtained the following results.

    The company’s product are in average:
    - 40% thinner
    - 60% faster in absorbency (speed)
    - 120% more absorbent (volume)
    - resulting in 70% less leakage

    In addition, the company’s wholly applied self-developed ultrafine non-woven fabric results in unprecedented softness.

    2) Environmental Friendliness

    The company’s three factories in Japan are certified by ISO14001, an international environmental management standard and they have been taking initiatives in reducing the external impact on the environment;

    The company is also eco-friendly: it raised its recycling rate by separating waste; they have also implemented cutting edge technology for not only disposal system but also water treatment to aim for “zero emission” factory.
  • Type and Size of Organisation:
    Industry >500
  • Already Engaged in Trans-National Cooperation
  • Year Established:
  • Turnover:
  • Country of origin:
  • Languages spoken
    • English