An Greek innovative social media and web brand monitoring tool is offered under commercial agency agreement and services agreement

OFFER from Greece, reference: BOGR20170421001, valid from 29-05-2018 untill 16-05-2019

  • Start date:
    29 mei 2018
  • End date:
    16 mei 2019
  • Summary:
    A software as a service tool (SaaS) for web and social media brand monitoring has been developed by a Greek company and is offered via commercial agency agreement and services agreement. The target partners are enterprises willing to monitor their online presence and public relations / marketing agencies interested to measure the online appearance of their clients.
  • Description:
    The Greek company was established in 2015 and operates in the SaaS (Software as a Service) sector. Their expertise in digital marketing, data science and web development assisted them in developing a novel social media and web brand monitoring tool.

    The company has identified that the need for brands to monitor their online fame is getting more demanding. Not only is it expanding to smaller companies but also individuals (artists, politicians, celebrities etc) who could use this wealth of online information about them to improve their image, market their products and build a strong online community.

    Even in just a few months since its appearance in the market, the Greek company has managed to get an increasing presence in the global industry of digital marketing tools.

    As regards the offered tool, it can be used generally by four different types of entities. Particularly, it can assist start-ups and small businesses find marketing leads to grow their business and monitor & discover everything about their industry. Medium to large size enterprises can also discover the real customer, get feedback and monitor their competitors. Moreover, public figures, artists and politicians can find out what the press and their fans are saying about them while marketing and public relations agencies can make a complete monitoring for their clients and upgrade their services with more data and reports.

    Concerning the way it functions, it is based on a web browser with convenient and simple design, so that it can be used directly without training to a user with basic experience in the internet use. Analytically, the current platform can perform the following analyses:

    -Intelligent Communication Monitoring: communication in the social media and the Internet can be a tweet, a press release, an image advertisement, one post on Facebook, a blog post, etc. For any of the above communication actions, several events can be triggered by the Internet users.

    -Competitor Analysis by using particular keywords to monitor competitors’ web presence.

    -Sentiment Analysis to identify whether what is said about a specific brand on web and social media is positive or negative. This offers enterprises the chance to monitor the results of their advertising and marketing actions, as well as act in negative comments quickly.

    Moreover, that tool combines also a number of technical features making it an integrated online brand monitoring tool. Analytically, it provides the automatic monitoring of communication messages that are distributed to the social media and the website of a company; categorization of the results for every communicative action separately; automatic notification when the communication material is published on a new website; daily check for new reprints; monitoring of the "social impact" of a company in the social media and collection of data regarding the overall results; creation of reports/infographics with campaign results; access from a computer or a mobile application.

    Currently, the platform is focusing mainly on the five most frequently used social media (Facebook, Twitter, Instagram, Pinterest and Youtube). However, mentions on any website, including social media sites such as LinkedIn, Google+ etc can be also reported as website mentions.

    As regards company's clientele, it already includes enterprises and agencies from many countries in the world that use the particular tool, such as England, USA, Germany, Nigeria, Kenya, the Philippines, Italy, Canada and Greece. However, the company is willing to gain also more access into new foreign markets. Under this context, they are looking for public relations / marketing agencies and all size enterprises interested in tracking their online presence. The desired types of cooperation are commercial agency agreement and services agreement.
Partner Sought
  • Type of Partnership Considered:
    Services agreement, Commercial agency agreement
  • Technical Specification or Expertise Sought:

    The technological solution is commercially available through the Internet under a SaaS (Software as a Service) subscription for users, with the possibility for one bonus issue or a trial for a limited number of days. It is designed with responsive web design specifications, so it can be used by any modern device that exploits Internet access, beyond the PC, such as smartphones or tablets.
    The end-user exploits the platform to insert the communication activities conducted (the text or link on the Facebook or the company's website). This initiates the monitoring process, while during a small time period the initial results are brought. This process is repeated every day to discover new reprints.
    The user by logging into the system will be able to see the path of the reprint regarding the communication activities, the websites where this data has been published, the "significance" of each advertisement (with different indicators regarding the visibility of the website and the popularity of the social media. At any time a report/infographic can be created with the results.

    The Greek company is willing to conclude commercial agency agreement and services agreement addressing the following entities:

    - public relations / marketing agencies that are in need of an easy and convenient tool for measuring the online appearance & brand awareness of their clients
    - all size of enterprises that are interested in tracking their own online presence in an easy, fast and cost effective manner.

    SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500

  • Development stage:
    Already on the market
  • IPR Status:
    Secret Know-how
  • Market keywords:
    Business and office software
    Integrated software
    Advertising and public relations
    Media related services
    Other services (not elsewhere classified)
  • Technology keywords:
  • NACE keywords:
    Data processing, hosting and related activities
    Other information service activities n.e.c.
  • Advantages and Innovations:
    The advantages of the offered web brand monitoring tool can be described as follows:

    -High usability and presentation – easy to setup & use
    -Scalable pricing - optimal price/value
    -Many data sources – live discovery (Twitter, Facebook, Instagram, Pinterest, Youtube)
    -Powerful web results from any website (news, forums, blogs, social media websites)
    -Worldwide coverage and sentiment analysis in every language
    -It gets more results in comparison to other SaaS systems it has been compared with
  • Type and Size of Organisation:
    Industry SME <= 10
  • Already Engaged in Trans-National Cooperation
  • Year Established:
  • Turnover:
  • Country of origin:
  • Languages spoken
    • English
    • Greek