An Italian startup that has developed an innovative e-commerce model for the food & grocery sector is looking for investors and international partners for commercial agency and joint venture agreements

OFFER from Italy, reference: BOIT20190903001, valid from 23-01-2020 untill 10-02-2021

  • Start date:
    23 januari 2020
  • End date:
    10 februari 2021
  • Summary:
    An Italian startup, experienced in the food sector, has developed an e-commerce model for the food & grocery sector by which consumers can choose products online and collect them at special lockers when they prefer. It is a software-embedded automated system that requires very low implementation costs. It guarantees greater customer-side and back-office efficiency. The company seeks investors and international partners under joint venture and commercial agency agreements.
  • Description:
    This Italian startup, experienced in the design and production of innovative machines for the food industry, is working on a new business model development in the food & grocery sector. This model includes the integration of online and physical channels and the use of new technologies.

    E-commerce is constantly expanding. It is a market that involves billions of people and consumers of all age groups. The food & grocery sector is the one that grows most rapidly. This sector, however, presents a series of critical issues: easily perishable and fragile products, difficulties in logistics operations, a purchasing process characterized by a high number of pieces per order. Innovating and simplifying the customer experience does not only mean improving the range products, price and service but also implementing new business models that include the integration of online and physical channels and the use of new technologies.

    In order to address these issues, the Italian company has developed an innovative system in the food & grocery sector that allows users to order products on an e-commerce platform and to collect them in lockers placed in specific places. Specifically, the consumer orders the products by using an app (IOS and Android versions are available) or directly from the Internet site, as on any e-commerce portal. To find the most suitable products, the consumer can search by category or by name. Furthermore, it can subscribe to a mailing list to receive discounted and new products' offers. The platform highlights the new products, the top sellers and the offers. Shopping lists can be saved, reorganized and modified.

    The platform manager can set a minimum value for each order and can set the hours in which the orders can be made. Each manager has a reference area and one or more places where the lockers are located. The consumer can pick up the ordered products at any time. Payments can be made by credit card or PayPal. The consumer receives a text message and an email indicating the exact locker and a pin code to open the locker. In this way, the consumer can pick up the shopping bags whenever he wants. The back office manages: orders, invoices, discount vouchers, shopping cart, products, categories, sales points, customers, messages. The employee in charge, in an automated way, receives the shopping lists and provides for the deliveries. To set up delivery points with the safety lockers, you only need electricity and an internet connection. The embedded software system uses industrial protocols and guarantees the security of transactions and personal data. To simplify the customer goods collection operation, goods collection points with safety boxes can be installed in places such as campus, apartment buildings, corner with vending machines, parking garages, holiday villages etc...

    The Italian company wants to introduce this business model in other than Italy international countries through collaborations under joint venture agreements.
    Cooperation with international investors who want to invest in the commercial model is also well accepted.
    The company also seeks commercial intermediaries under commercial agency agreements. In this case, the partners will represent this business model to operators interested in introducing it.
Partner Sought
  • Type of Partnership Considered:
    Financial agreement, Commercial agency agreement, Joint venture agreement
  • Technical Specification or Expertise Sought:

    The goal of the Italian startup is to implement the model in new international markets under joint venture agreements. They will contribute with the business model and the software solution to manage the orders and the goods withdrawals. The potential partner will contribute to the new entity carrying out the following key activities: installation of the lockers delivery center; personnel management; order fulfilment; web site update; inventory management; transport of the goods to the lockers; management of customer calls and emails. Furthermore, the business partner will have to establish agreements with suppliers: small markets, warehouses without traditional sales outlets, local growers, sex shops (which want to sell goods anonymously) etc ...

    The Italian start-up can carry out all the aforementioned activities, but in this case the support of a lender is necessary. The collaboration will take place with a commercial partner who wants to invest in the model, as part of a financial agreement.

    The Italian startup also looks for commercial intermediaries that can represent this business model. The Italian startup prefers to collaborate with a commercial intermediary having an e-commerce solutions background. In this case, the cooperation will be carried out under commercial agency agreements.

    SME 11-50,SME <10,>500 MNE,251-500,SME 51-250,>500

  • Development stage:
  • IPR Status:
  • Market keywords:
    Discount stores
    Other retailing
  • Technology keywords:
  • NACE keywords:
  • Advantages and Innovations:
    The Italian company offers an innovative e-commerce system for food & grocery sector that includes the integration of online and physical channels and the use of new technologies. The innovation of this model is that customers can do their daily shopping online and pick up the goods at a specific location whenever they want, by using an app and an automated system.

    The system guarantees the supplier the following advantages: possibility to increase the market share with minimum investments; economic savings deriving from energy and management costs for very small spaces; anonymously sell products like those from the sex shop; possibility of serving many customers at the same time; delivery to be made in few places and not as many as they could be in the case of home delivery; simplification of logistics operations.

    The consumer, instead, has the following advantages: he can buy and collect the goods whenever he wants, without the need to stay at home as in-home delivery; the shopping is faster thanks to the possibility of reusing and modifying the already used expense lists; the prices are lower thanks to the reduction of the operator's operating costs; it is possible to buy anonymously and this is very useful for particular categories of products, so the system can be extended to sex shop items.
  • Type and Size of Organisation:
  • Already Engaged in Trans-National Cooperation
  • Year Established:
  • Turnover:
  • Country of origin:
  • Languages spoken
    • English
    • Italian