• Title:
    Dutch company seeks distributors in Asia of European food to restaurants catering and retailers
  • Business profile
  • OFFER from Netherlands, reference: BONL20190520001, valid from 17-06-2019 untill 17-03-2021
  • Created:
    24 september 2019
  • Updated:
    6 september 2020

General information

  • Reference:
  • Profile type
    BCD offer
  • Country of origin:
  • Deleted
  • Status:
  • Start date:
    17 juni 2019
  • End date:
    17 maart 2021

Business profile

  • Description:
    The present company was founded in 2012 but is a spin-off of another company which originates from 1860's. The company has a long history of trading in Asia and is now looking for more contacts to enlarge their market position. Because the consumption is strongly rising in these countries, the company is looking for new business contacts in all mentioned countries.
    The focus of the company is on the world’s fastest growing areas; building relations in Asia and the Middle-East as well as operating offices in The Netherlands, Switzerland and Australia. The company is an independent export marketing specialist offering smart solutions for both manufacturers and brand owners on the European side as well as for retailers and foodservice operators on the Asian side. The company is in the business about finding solutions in international food specialities through connecting companies, brands and people.

    The company offers a range of food solutions and food concept developments for Asian companies in restaurants, catering and retail and exports European specific food to Asia. Typical products the company exports are ice cream, frozen vegetables, margarine, butter, cookies, various forms of dairy. Next to that, the company offers various branding products and is also able to provide a private label line. 95% of the food products will be shipped by sea (reefer container). The company usually uses a warehouse in Rotterdam where various goods come in. These will be shipped consolidated to Asia as to maximise the container use and ensure an affordable shipping price.

    The Asian partner sought can be either a commercial agent or a food distributor. Both are in contact with a final client which demands a specific type of food product and the company will find a solution in the European market and will deliver that to the Asian final client. Typical final clients in Asia are restaurant chains, larger retailers or catering companies. The custom-made solutions will establish a solid base for a long-lasting relationship. The partner search can be for a commercial agent who will connect the demand of their clients to the Dutch company. Another possibility is that a distributor in Asia spots a new opportunity and starts co-operating with the Dutch company to find new products to be distributed to the Asian restaurants or retailers. The company has spotted a trend that larger distributors offer retailers and restaurants products they have for a long time from well-known brands. That is often not matching with the demand of these retailers and restaurants and the Dutch company can offer alternative solutions.
    However, the last years the Dutch company has noticed a trend that larger chains of restaurants and retailers import themselves without using an importer. The Dutch company therefore delivers the shipment to the port where the client organises distribution themselves. For instance, the Dutch company now works with a Japanese retailer ordering 4 times a year a 40ft container with French cheese (long life). The restaurant or retailer chain can handle the distribution themselves.

    The company is always present during the FAA trade fair in Singapore and can be met there when a relationship is eminent via this search. The account manager of the company will travel to Asia regularly too, direct appointments with an onsite visit can be arranged.
  • Technologie keywords
    • Technologies for the food industry
  • Activity codes
    • Other retail sale of food in specialised stores
  • Languages
    • English
    • Dutch
    • German
    • French
    • Japanese
    • Spanish
  • Preferred countries
    • Japan
    • New Zealand
    • Singapore
    • Korea, Republic of
    • Taiwan, Province of China
    • Viet Nam
  • Sector groups
    • Retail

More information

  • Plus Value:
    Client's long history of trading in Asian countries is a big advantage.
    The competitive advantage of the company against competitors like traders is that the company is in the market for a long standing relation. Traders usually are in the market for a quick trade, the company is also able to ship bulk, but likes to build long lasting relations. The company is very competent in finding exact matches between Asian demand and various producers in Europe. Examples of food sources originate from countries like The Netherlands, Belgium, Germany, UK, Italy, France, Spain and Denmark
  • IPR Status:
    Exclusive Rights
  • EOI Status:
  • Experience:


  • Type of organisation:
  • Since:
  • Type and Size:
    Industry SME = 10
  • Transnational
  • Turnover:
    1 - 10M


  • Technical Specification or Expertise Sought:
    pppCommercial agent or distributor with clients in the world of restaurant chains or retail chains looking for a solution for European food demand. Agents which have access to final clients in the sector of restaurant, retail or catering which are looking for new recipes, new branding for dairy products, new food products or new brands. The potential partner in Asia is looking to source EU foodservices to a reliable partner.The company is looking for the establishment of a commercial agency or distribution services agreement with a partner. The size of the partner can be SME level or larger. pp251-500,SME 51-250,500p
  • Partnerships
    • Distribution services agreement
    • Commercial agency agreement
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